The weather outside is rainy and my brain is storming too. I love getting together with peers and mentors to mutually discuss business trends, new research, plans for research, and opportunities. We kicked off today with new information about consumer behavior and a new study about Gen Z in the workplace. Tomorrow we will present Gen Z and the triple bottom line - a study we hope to get funding for soon. More details on the findings of that study will be made available once data is finished being collected. I am so thankful to be able to attend conferences and even more humbled to be asked to present my work. In the meantime, stay classy y'all (as they say in Texas).
My research partner, Unnatti Jain, and I - doing the obligatory pre-conference selfie!