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  Kristina McGaha

A Researcher's Journal

Academy of Business Research Conference 2018 San Antonio, TX

10/24/2018

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The weather outside is rainy and my brain is storming too.  I love getting together with peers and mentors to mutually discuss business trends, new research, plans for research, and opportunities.  We kicked off today with new information about consumer behavior and a new study about Gen Z in the workplace.  Tomorrow we will present Gen Z and the triple bottom line - a study we hope to get funding for soon.  More details on the findings of that study will be made available once data is finished being collected.   I am so thankful to be able to attend conferences and even more humbled to be asked to present my work.  In the meantime, stay classy y'all (as they say in Texas).
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My research partner, Unnatti Jain, and I - doing the obligatory pre-conference selfie!

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  • About
    • Teaching Experience
    • Business Experience
  • Research Agenda
  • Publications & Presentations
  • Honors & Awards
  • Research Blog
  • Contact Me